“PrettySecrets is a purely online lingerie brand. Understanding that the online consumer's needs and consumption pattern are different is the key to the evolution of the brand. There is a dedicated focus to catalog width, competitive pricing, high fashion and targeting youth which is evident in the product range. A catalog size of over 900 products (more than the top 10 lingerie brands in India combined) and product ranges across category verticals, including bras, briefs, nightwear, swimwear, shapers and accessories has meant that the brand is a breath of fresh air for young women (and men) online.