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Founded two decades ago, in 1991, by Yashodhara and Sanjay Shroff, ffolio was the first ever multi-designer luxury store in Southern India. The store has been synonymous with some of the finest couturiers and craftsmen from the sub-continent and has acted as the launch pad for several of India's leading fashion personalities such as JJ Valaya, Jason Cherian, Anamika Khanna, Priyadarshini Rao and Ashish Soni to name a few. A pioneer in the Indian fashion industry, ffolio, over the years, has managed to etch a niche for itself in the luxury retail. It has been responsible for pioneering the concept of in-house fashion presentations, coffee interludes with leading fashion and style personalities, curated fashion and styling advice and co-branded fashion events, which have now become the order of the day in the world of fashion.